Tourism Association Board

The Gunnison/Crested Butte Tourism Association (GCBTA), otherwise known as the Tourism Association, are community members appointed by the County Commissioners acting in their leadership role at the Local Marketing District. There are five at-large seats and two permanent seats assigned to Western Colorado State University and Crested Butte Mountain Resort.

The primary goal of the organization is to grow lodging revenues in the valley. Secondary goals include support for sustainable tourism and outdoor recreation and economic development.